Navratri festival is celebrated to worship
the nine forms of Goddess Durga, the Hindu Goddess of Power. It is a very
important Hindu Festival and celebrated all over the country.
Navratri is a sanskrit word which means
‘Nine nights’.The festival of Navratri continues for nine days. It is followed
by Vijaya Dashmi (also Dussehra) Festival on the 10th day.
In Gujarat, people gather in groups to perform
the Dandiya and Garba dance. The dandiya sticks of various colours are used.
Some people also throw dry colours on each other.
Many devotees fast for entire nine days
during the festival. They chant various mantras and slokas while worshiping the
The nine days of Navratri a...
Given the importance of Onam which is
deeply entwined into the culture of Kerala, it comes as no surprise that this
festival is considered highly auspicious and as a result sees a tremendous
spike in the demand of buying of gold. The precious yellow metal has is rooted
in the diverse culture of India and is a sign of wealth and prosperity. Many
people also believe that purchasing gold on such auspicious events will bring
in more happiness and prosperity for the following year.
Onam, the harvest festival, is the biggest
Malayali festival which takes place over 10 days and is linked to many elements
of Kerala’s culture and tradition. The most significant part is the wearing of
new clothes with women draping a mundu and gold top. Wearing gold jewellery
during Onam is a tradition for women and being a festival of prosperity and
abundance, people indulge in new jewellery pi...
From dressing in traditional attire to
adding some jewellery twist to the ethnic ensemble, this Onam make sure make
sure you celebrate the harvest festival in style. Here are a few looks you can
sport this Onam and steal the spotlight.
look: This style relies on simplicity to evoke the
eternal beauty in a woman. To achieve this look, pick an off-white Kerala sari
or set mundu with plain gold zari. Pair it with the traditional coin
necklace/pendant and earrings in real gold, and rest assured, you will exude
the beauty of the divine goddess.
This Grand Onam Festival, get FLAT 5% OFF on Gold Jewellery. Hurry!
Limited offer till 16th September....
festival celebrates the many elements of Kerala’s traditions and culture.
Signalling the end of the monsoons, this annual ‘harvest festival’ unites the
people of Kerala with a 10-day celebration during ‘Chingam’ (the first month of
the Malayalam calendar / August-September as per Gregorian calendar). Enjoyed
by all religions, this ancient festival displaces all barriers of caste and
religion, propagating that all people should live harmoniously in unison.
This year, Alapatt Diamonds pays tribute to
one of the most secular festivals of India with The Grand Onam Festival. It
will be a 30 days celebration with best offers on gold, diamond, platinum and
gem stones jewellery.
Offer on Gold Jewellery: FLAT 5% OFF on Gold Jewellery
Good jewellery designs never die out. They just
get passed on from one generation to the other with loads of love and pure
blessings. This wedding season, few such jewellery designs are back in trend.
Check them out here:
The streets are lined with kiosks selling
colorful Rakhis. These feather-light, decorated, multi-hued little threads were
inviting us. The Rakshabandhan is approaching and everybody is busy making
plans for the Rakhi weekend and making the most of the time spent with
Wondering what to gift your sibling this
Rakhshabandhan? Well, what can be better than gold and diamond jewellery. Here
are the various options brought to you by Alapatt Diamonds:
For your elder brother who is always formally dressed
A dual tone bracelet rightly compliments a
man’s formal attire. If you have an elder brother who is always dressed in
formal clothes, a bracelet would be your best bet.
Among the different Muslim celebrations, Ramzan ID or Ramadan is dealt with as most hallowed and most prominent and holds incredible noteworthiness for Muslims over the world. Ramzan Id is otherwise called Eid-Ul-Fitr and however a celebration, the time of Ramzan is embraced without food and cheer.
Ramzan is the ninth month as per Islamic Lunar schedule and thought to be the most heavenly month. As per the sacred book of Quran, the Muslims trust that Muhammad initially got the disclosures or that the Quran was uncovered on this day, after a long stretch of petition and fasting.
"Rozas" or fasting amid this period is an absolute necessity for grown-up Muslims, with the exception of the individuals who are experiencing a disease, voyaging, are elderly, pregnant, breastfeeding, diabetic or experiencing their menstrual cycle. The fasting and denying oneself of common delights is a long arrangement made by Muslims, before the...
‘How do I look Baba?’, I asked with a lot of excitement, posing in front of the jewellery showroom mirror. ‘It is ok’, replied dad, trying hard to focus on the newspaper headlines instead. Just when I was about to give up on him, I saw him secretly wiping a little tear drop that was about to fall from his right eye. That’d when I realised for the first time, how less time I have to spend with him.To all the fathers and to-be-brides, wedding season is back! And, before you start your journey towards looking your best on the D-Day, we present you the 5 top trends of Indian wedding jewellery in 2017:
A guiding force in our lives, mothers hold a special place in all our hearts. They make us who we are; teaching us right from wrong, picking us up when we fall down, and believing in us even when no one else will. Their love for us is unconditional.Generous, loving, caring, kind, fastidious, brave, strong, resilient, thoughtful, selfless - mothers are all of this and more! They are our first teacher and our first true friend. We owe them more than our lives. And although we should be appreciating them at every opportunity, there’s one s...
One of the most auspicious days on the Hindu calendar, Akshaya Tritiya is a festival that unites India in celebration. The story of this propitious day, falling on the 28th of April this year, precedes time itself.For Hindus, the day marks the birth of Lord Parashuram - an incarnation of Lord Vishnu, and also the day Ved Vyasa began dictating the Mahabharata to Lord Ganesha. It is also the day the first of the four yugas, Sat Yuga, began, and the day the Ganges descended to the earth from the heavens. For Jains, Akshaya Tritiya marks the ...
That’s the first memory I have of jewellery. While mom prepared dinner or was out with friends, I would sneak into her room and open the magical boxes. Jewellery with shining stones of various colours and pieces in intricate designs and shapes (some so delicate that I was scared of breaking them) would lie in front of me, their golden hue so bright that they reminded me of the sun.As I grew older, Mum introduced me to various styles of jewellery. For her, jewellery was a symbol of love. She told me about how she used to wear a simple golden chain when she was a kid. She told me about the memo...
Love is a lost world of passions, where you lose your heart to find your soul. If there is a gem in the world that can capture this enigma, it has to be the diamond - a symbol of grit and perseverance. Diamonds hold a mystic glow - a glow that that has hypnotised men for centuries and changed the course of history several times, with wars ...
In our previous post, we gave you the opportunity for some time travel as we unravelled a few of the enigmatic veils surrounding diamonds. This time around, we have something different in store for you. With Women’s Day just around the corner, the celebration of women is on in full swing – everywhere. And rightfully so! No matter who you are and what you’ve done in life, there will most likely be a woman who has shaped the course of your life indelibly in one way or the other.That said, when was the last time you bought something sp...
The gaze of gold has captivated the imagination of men and women alike.In India, dynasties have risen and crumbled in the quest for gold. Domes cast in gold to thrones embedded with precious stones, history is dotted with chapters narrating the charisma of this yellow metal. The Mughal kings were the first to glorify gold in their literature, architecture, art and even in their weaponry.During the reign of Shah Jahan, even swords became a canvas to exhibit the beauty of gold. The hilt of daggers...
A dusty old trunk, grandma’s wrinkled smile with moist eyes, two golden bangles wrapped in a white muslin cloth. Whoever knew that the past could be treasured? In India, gold is not just a metal. It is a tradition that passes on blessings of the elders in the family to the future generations. On the day of the wedding, the bride is covered from head to toe in gold jewellery. From Mangtika to adorn forehead to anklets that style the feet. The jewellery is meant to make her feel like the queen she is on the most memorable day of her life.Each piece of jewellery she wears adds a new chapter to the t...
Love can be found together, discovered suddenly or it can blossom over time. There comes a moment in our life, when we find someone we want to share the rest of our lives with. But love is a feeling that says so much, yet leaves so much untold. This is why rings have, in a sense, been the voice of love for ages.All the gold in the world cannot buy true love but a simple ring holds the power to seal fates. A ring is all you need to be the prince who sweeps the princess off her feet. The universal symbol of infinity that binds lovers in an eternal bond.