Importance of Gold Jewellery in Onam

Given the importance of Onam which is deeply entwined into the culture of Kerala, it comes as no surprise that this festival is considered highly auspicious and as a result sees a tremendous spike in the demand of buying of gold. The precious yellow metal has is rooted in the diverse culture of India and is a sign of wealth and prosperity. Many people also believe that purchasing gold on such auspicious events will bring in more happiness and prosperity for the following year. Onam, the harvest festival, is the biggest Malayali festival which takes place over 10 days and is linked to many elements of Kerala’s culture and tradition. The most significant part is the wearing of new clothes with women draping a mundu and gold top. Wearing gold jewellery during Onam is a tradition for women and being a festival of prosperity and abundance, people indulge in new jewellery pi...

5 traditional styles to try this Onam

From dressing in traditional attire to adding some jewellery twist to the ethnic ensemble, this Onam make sure make sure you celebrate the harvest festival in style. Here are a few looks you can sport this Onam and steal the spotlight. Demure look: This style relies on simplicity to evoke the eternal beauty in a woman. To achieve this look, pick an off-white Kerala sari or set mundu with plain gold zari. Pair it with the traditional coin necklace/pendant and earrings in real gold, and rest assured, you will exude the beauty of the divine goddess. This Grand Onam Festival, get FLAT 5% OFF on Gold Jewellery. Hurry! Limited offer till 16th September....

The Grand Onam Festival: An Alapatt Diamonds celebration

 Onam festival celebrates the many elements of Kerala’s traditions and culture. Signalling the end of the monsoons, this annual ‘harvest festival’ unites the people of Kerala with a 10-day celebration during ‘Chingam’ (the first month of the Malayalam calendar / August-September as per Gregorian calendar). Enjoyed by all religions, this ancient festival displaces all barriers of caste and religion, propagating that all people should live harmoniously in unison. This year, Alapatt Diamonds pays tribute to one of the most secular festivals of India with The Grand Onam Festival. It will be a 30 days celebration with best offers on gold, diamond, platinum and gem stones jewellery. Offer on Gold Jewellery: FLAT 5% OFF on Gold Jewellery

Rakhi Gift Ideas

The streets are lined with kiosks selling colorful Rakhis. These feather-light, decorated, multi-hued little threads were inviting us. The Rakshabandhan is approaching and everybody is busy making plans for the Rakhi weekend and making the most of the time spent with siblings. Wondering what to gift your sibling this Rakhshabandhan? Well, what can be better than gold and diamond jewellery. Here are the various options brought to you by Alapatt Diamonds: #1 For your elder brother who is always formally dressed A dual tone bracelet rightly compliments a man’s formal attire. If you have an elder brother who is always dressed in formal clothes, a bracelet would be your best bet.

The Best Way to Start Ramadan

Among the different Muslim celebrations, Ramzan ID or Ramadan is dealt with as most hallowed and most prominent and holds incredible noteworthiness for Muslims over the world. Ramzan Id is otherwise called Eid-Ul-Fitr and however a celebration, the time of Ramzan is embraced without food and cheer. Ramzan is the ninth month as per Islamic Lunar schedule and thought to be the most heavenly month. As per the sacred book of Quran, the Muslims trust that Muhammad initially got the disclosures or that the Quran was uncovered on this day, after a long stretch of petition and fasting. "Rozas" or fasting amid this period is an absolute necessity for grown-up Muslims, with the exception of the individuals who are experiencing a disease, voyaging, are elderly, pregnant, breastfeeding, diabetic or experiencing their menstrual cycle. The fasting and denying oneself of common delights is a long arrangement made by Muslims, before the...

5 top jewellery trends

‘How do I look Baba?’, I asked with a lot of excitement, posing in front of the jewellery showroom mirror. ‘It is ok’, replied dad, trying hard to focus on the newspaper headlines instead. Just when I was about to give up on him, I saw him secretly wiping a little tear drop that was about to fall from his right eye. That’d when I realised for the first time, how less time I have to spend with him.To all the fathers and to-be-brides, wedding season is back! And, before you start your journey towards looking your best on the D-Day, we present you the 5 top trends of Indian wedding jewellery in 2017:

First a Mother. Forever a Friend.

A guiding force in our lives, mothers hold a special place in all our hearts. They make us who we are; teaching us right from wrong, picking us up when we fall down, and believing in us even when no one else will. Their love for us is unconditional.Generous, loving, caring, kind, fastidious, brave, strong, resilient, thoughtful, selfless - mothers are all of this and more! They are our first teacher and our first true friend. We owe them more than our lives. And although we should be appreciating them at every opportunity, there’s one s...

The festival of eternal wealth and prosperity: Akshaya Tritiya

One of the most auspicious days on the Hindu calendar, Akshaya Tritiya is a festival that unites India in celebration. The story of this propitious day, falling on the 28th of April this year, precedes time itself.For Hindus, the day marks the birth of Lord Parashuram - an incarnation of Lord Vishnu, and also the day Ved Vyasa began dictating the Mahabharata to Lord Ganesha. It is also the day the first of the four yugas, Sat Yuga, began, and the day the Ganges descended to the earth from the heavens. For Jains, Akshaya Tritiya marks the ...

A little girl stands in front of the mirror. On her face is smeared lipstick. On her neck are the heavy and light necklaces that she’s pulled out from her mother’s jewellery box. Hints of gold and diamond flash starkly against her nightclothes.

That’s the first memory I have of jewellery. While mom prepared dinner or was out with friends, I would sneak into her room and open the magical boxes. Jewellery with shining stones of various colours and pieces in intricate designs and shapes (some so delicate that I was scared of breaking them) would lie in front of me, their golden hue so bright that they reminded me of the sun.As I grew older, Mum introduced me to various styles of jewellery. For her, jewellery was a symbol of love. She told me about how she used to wear a simple golden chain when she was a kid. She told me about the memo...

Diamonds - An Incredible Saga  

Love is a lost world of passions, where you lose your heart to find your soul. If there is a gem in the world that can capture this enigma, it has to be the diamond - a symbol of grit and perseverance. Diamonds hold a mystic glow - a glow that that has hypnotised men for centuries and changed the course of history several times, with wars ...

Indian Women – An Enigma of Grit and Determination

In our previous post, we gave you the opportunity for some time travel as we unravelled a few of the enigmatic veils surrounding diamonds. This time around, we have something different in store for you. With Women’s Day just around the corner, the celebration of women is on in full swing – everywhere. And rightfully so! No matter who you are and what you’ve done in life, there will most likely be a woman who has shaped the course of your life indelibly in one way or the other.That said, when was the last time you bought something sp...

A Mughal Tale of Gold

The gaze of gold has captivated the imagination of men and women alike.In India, dynasties have risen and crumbled in the quest for gold. Domes cast in gold to thrones embedded with precious stones, history is dotted with chapters narrating the charisma of this yellow metal. The Mughal kings were the first to glorify gold in their literature, architecture, art and even in their weaponry.During the reign of Shah Jahan, even swords became a canvas to exhibit the beauty of gold. The hilt of daggers...

Journey of an Heirloom

A dusty old trunk, grandma’s wrinkled smile with moist eyes, two golden bangles wrapped in a white muslin cloth. Whoever knew that the past could be treasured? In India, gold is not just a metal. It is a tradition that passes on blessings of the elders in the family to the future generations. On the day of the wedding, the bride is covered from head to toe in gold jewellery. From Mangtika to adorn forehead to anklets that style the feet.  The jewellery is meant to make her feel like the queen she is on the most memorable day of her life.Each piece of jewellery she wears adds a new chapter to the t...

Love cast in a ring

Love can be found together, discovered suddenly or it can blossom over time. There comes a moment in our life, when we find someone we want to share the rest of our lives with. But love is a feeling that says so much, yet leaves so much untold. This is why rings have, in a sense, been the voice of love for ages.All the gold in the world cannot buy true love but a simple ring holds the power to seal fates. A ring is all you need to be the prince who sweeps the princess off her feet. The universal symbol of infinity that binds lovers in an eternal bond.