The Indian gold market is not only one of the largest in the world; it is also responsible for creating some of the most beautiful, intricate and handmade jewellery. To combat purity concerns for consumers, the Bureau of Indian Standards (BIS) have introduced hallmarking standards and policies.
Hallmark indicates that the gold content in the jewellery has been evaluated and that the gold adheres to international standards of purity.
Jewellery retailers often try to dupe their customers with low-quality gold and jewellery. Hallmarking is a means to safeguard the interest of the buyers. BIS Hallmark is a system that helps you determine the purity of gold and silver jewels sold in the country. Certification is issued by the Bureau of Indian Standards (BIS), the national standards organisation in India. The certification given by this body, which is called BIS Hallmark Certificate, confirms that a piece of gold jewel adheres to the standards set by BIS.
Purchase of jewellery is an important part of weddings in India. It is estimated that more jewellery is bought for weddings than for all other reasons. The established tradition of buying jewellery on marriages reduces the industry’s susceptibility to recession. Traditionally, the jewellery industry has been a fragmented one. Independent non-branded jewellers had a reasonable standing in a local area and enjoyed a loyal and fixed clientele. The buyer had implicit faith in his jeweller but widespread cheating of several players had begun to shake this faith. The inadequacy of statutory controls has enabled many jewellers to get away with providing jewellery of low purity (under-karatage). In 2000 GOI introduced voluntary hallmarking of gold jewellery through the Bureau of Indian Standards (BIS).
Jewellery bought with BIS hallmark ensures purity of Gold for resale or exchange anywhere in India and there is no deviation in Gold karat age.
No, only BIS certified jewellers can do so. That’s why it’s better to buy your gold items from reputed jewellers who offer hallmarked products.
A Hallmark, consists of five components i.e. BIS Mark, the Fineness number (corresponding to given caratage), Assaying and Hallmarking Centre's Mark, Jeweller's identification Mark and year of Marking denoted by a code letter and decided by BIS (e.g. code letter `A' was approved by BIS for year 2000, `B' being used for the year 2001 and `C' for 2002 and 'J' for 2008). The marking is done either using punches or laser marking machine.
The BIS hallmark, a mark of conformity widely accepted by the consumer bestow the additional confidence to the consumer on the purity of gold jewellery.